Our Vision

Commitment to Connecting K-Beauty with MEA Markets

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Years of Experience

Team Members

Satisfied Customer

Winning Awards

Who We Are

Transforming Distribution of K-Beauty in the MEA Region

At NOVATRA, we have successfully partnered with numerous retailers, elevating their product offerings with authentic K-Beauty brands that resonate with consumers and drive sales.

Through our streamlined logistics and comprehensive market strategies, NOVATRA has empowered MEA retailers to access the latest Korean beauty trends. Our partnerships have resulted in increased brand visibility and improved sales performance for our clients, solidifying our role as a trusted B2B gateway.

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Our Journey

From Concept to Success

Founded in 2026, NOVATRA was established to connect the innovative K-Beauty industry with the thriving markets of the Middle East and Africa. Our journey has been marked by rapid growth, strategic partnerships, and an unwavering commitment to quality and authenticity.

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Meet Our Experts

Dedicated Professionals at Your Service

William Baker

Oliver Evans

Arthur Walker

Alexander Roberts

Elevate Your Business Today!

Join NOVATRA and access a world of authentic K-Beauty brands catering specifically to the MEA market.

Become a Partner